Hospital Grassroots Marketing- Seven Ideas To Lead the Community Out Of The Pandemic

“Houston, we had a problem here,” is the correct quote made by Apollo 13 astronaut John Swigert not the ever-popular misquote, “Houston, we have a problem.” Though, “Huston we have a problem,” from the 1974 made-for-television movie, “Houston, we have a problem,” flows much nicer. Fast forward to the SARS-CoV-2, 2020 pandemic, and it could easily be ‘Hospital, we have a problem.” I am not making light of the situation that hospitals and health systems find themselves in, but it points out the dilemma. And the difficulty is, how does the hospital lead the community in slowing the community spread of COVID-19? With the lack of national and sometimes local pandemic strategy, the hospital needs to lead the community in partnership with local businesses to “slow the spread.” A complicated messaging task but not necessarily impossible. Businesses have already started with the no shirt, no shoes, no face mask, no service. Image by Joshua Woroniecki from Pixabay The effort require...