Building the Hospital 2021 Marketing Budget & Plan – Ten Key Strategies
The SARS-CoV-2 pandemic has played havoc with hospital budgets overall. Rapidly declining revenues saw marketing budgets and operations, the first department to be cut. That is understandable as every dollar saved in marketing flows directly to the bottom line. The unfortunate reality is that when the hospital begins to emerge from the pandemic's first wave, any market momentum has been lost, and marketing is in a restart position. Image by StartupStockPhotos on Pixabay Looking into the crystal ball, it doesn't take a rocket scientist to figure out that hospital marketing budgets, for the most part, will continue to decline as a percent of revenues and operating costs for 2021. With 2021 planning already started in some organizations or nearly ready to start, the time is now for change. The market has shifted dramatically. Consider the seismic shifts that took place due to the pandemic for the plan and budget development – acceptance of telemedicine, the patient using socia...