Hospital & Health System Price Transparency- the Podcast. Are You Ready?

I had the great fortune to interviewed by Chris Boyer and Reed Smith, MBA at Touch Point Media, for their healthcare podcast TP157 – The Pursuit of Price Transparency in Healthcare. The topic was price transparency. In the 60-minute podcast, Chris and Reed explore the current regulatory efforts at forcing price transparency change providing excellent context and content.  Then comes the interview on how from a strategic marketing viewpoint, how hospitals and health systems need to get ready now, based on my LinkedIn post:   Hospital Price Transparency Equals Accountability and Healthcare Price Wars. Getting ready Starts Now – Update.

As price transparency gains momentum in the provider space, namely hospitals and health systems, the time to get ready is now.  A complicated issue, the fact remains hospital and health system price transparency are not an issue of if, but when.

Just click on the title to access the podcast. The podcast TP157 – The Pursuit of Price Transparency in Healthcare to hear a great discussion.  I encourage you to share widely - and would like to hear your feedback! Touch Point Media podcasts are available on all major podcast playing platforms, including: 

• Apple podcasts
• Spotify
• Stitcher 
• Google Play

Next steps.

Never mind all the lawsuits that have been filed by hospital associations and other providers groups. These are only delaying tactics. Consumerism is coming full force to healthcare, and the time to get ready is now. To get ready strategically. Time for providers to get ready culturally. To get ready tactically in approaching the market for healthcare services. But more importantly, become the customer-focused enterprise and have a consumer/patient experience that is second to none.

Here are some additional resources for you to get ready from previous Healthcare Marketing Matters posts.

What does a customer-focused hospital or healthcare enterprise look like?

Nine Essential Strategies for Engaging the Healthcare Consumer & Patient 24/7, Because That is the World, They Live In.

Eight Critical Marketing Strategies Needed for Hospitals to Remain Independent.

Patient engagement or patient relationship, can you have one without the other?

Customer Experience Management Applied to Healthcare- Part 4 The Process

The time is now for consumerism and price transparency in healthcare. Are you ready?

Thanks for reading, and feel free to share.

Michael is a healthcare business, marketing, communications strategist, and thought leader.  As an internationally followed healthcare strategy blogger, his blog, Healthcare Marketing Matters, is read in  52 countries and listed on the 100 Top Healthcare Marketing Blogs, and Websites ranked at No. 3 on the list by Feedspot.com. Michael is a Life Fellow, American College of Healthcare Executives. An expert in healthcare business and marketing strategy, digital marketing & social media, Michael is in the top 10 percent of social media experts nationwide and is considered an established influencer. For inquiries regarding strategic consulting engagements, email me at michael@themichaeljgroup.com. Opinions expressed are my own.