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I mage by StartUpStockPhotos from Pixabay Well, I am trying something new. Beginning with the end of the month in October 2021, I recapped the posts published in the month, with a post summary and clickable links for each in one place. This way, if you missed a post or wanted to reread one, the months’ published content is in one easy-to-find place. During October, we looked at why providers need to market core values, moving to one view of the patient to the hospital system and vis versa and finished with removing ageism from healthcare marketing. I’ll be honest, and I am not sure if it will be of benefit for you, but I’m giving it a try anyway. As the saying goes, “nothing ventured, nothing gained.” Image by Peter Linforth from Pixabay. October 5 - Why Healthcare Providers & Vendors Need to Market Core Values https://bit.ly/3DdD6Mz In the latest Healthcare Business & Marketing Insights blog post, I explore why healthcare providers and vendors consider marketing organizati...

Image by Rudy Anderson from Pixabay, A funny thing happens when you get older.  Brands, especially those in healthcare, suddenly decide that based solely on age, one is now in need of senior services, specialized care, and other age-based items. Ageism and inaccurate stereotypes occur not only in healthcare but in many consumer brands. Based on legend, past practice, misguided beliefs, and stereotypes, ageism is harmful. Ageism harms society, the individual, and employment opportunities.   It’s nonsense how Boomers, Gen-X, Gen-Z, Millennials, and other age groups are perceived by marketing harmful and inaccurate stereotypes. It is ageism and it is wrong. Image by Brandon Roberts from Pixabay Age-based stereotyping is wrong on many levels. Age assumption-based marketing does not reflect the new market realities of how someone of any age uses technology, their experiences or expectations as individuals, and how they relate to the world, beliefs, self-perceptions, attitudes, an...

Health systems, and hospitals, for that matter, have an experience problem. The problem, while complicated, can be summed up as the inability to present an experience to the patient that is consistent across the entire health system. Connection image by Gerd Altmann from Pixabay Hence one patient to the health system, one health system to the patient. Here is an example from an actual patient. A patient is seen at one hospital of a multihospital system for several years - inpatient, outpatient, and rehab.  That person is medically complex with multiple comorbidities.  With numerous chronic conditions, no matter how well it’s managed, an acute episode will require a short-term hospitalization. An ambulance is called, and due to the disease, the patient needs to be transported to the closest system hospital, not the one where they regularly receive care. Hospital image by Paul Brennan from Pixabay This is where the fun begins for the family. Immediately new specialists unfamil...

Bitcoin image by Petre Barlea from Pixabay Cryptocurrency (Crypto) is a popular dizzying array, for the most part, of non-government regulated currency. With wildly fluctuating values, crypto is gaining more adherents each day and uses for paying bills. While not yet every day in healthcare, providers have started to accept digital currency for medical bills.  The hospitals that are known to accept cryptocurrency can be primarily found in the medical tourism industry. Bitcoin, Ethereum, Cardano (ADA), Binance Coin (BNB), Tether, Solana, XRP, Dogecoin, Polkadot (DOT), and USD (USDC) are some of the more popular cryptocurrencies as outlined by SoFi Learn in “Understanding the Different Types of Cryptocurrency,” September 17, 2021.   CryptoSlate has compiled a list of 21 Healthcare Cryptocurrencies that you may wish to review, including performance along six dimensions. Ethereum image by WorldSpectrum from Pixabay. Now it is true that few counties have declared cryptocurrency t...

  Image by Peter Linforth from Pixabay. Marketing changes a lot. Sometimes driven by leadership in providers and vendors. It could be an old idea they used in their early leadership days, “with it worked, then it could work now.” It could be from reading an article, attending a conference, a recommendation from the Board of Directors, or private equity ownership.   But in any case, leadership always chases the shiny new marketing nickel. Fads and trends come and go in marketing all the time. What is old is new and what’s new is old. But some things do remain the same. While tactics, messages, and channels change all the time, it can be a case of the tail wagging the dog. Don’ take me wrong. Marketers need to innovate, create engaging content, and drive an exceptional experience while finding the mediums that patients, providers, and vendors inhabit with an attention span of a newt . It can explain why so many providers and vendors focus on features, not benefits, which in ...