Healthcare Business & Marketing Insights - October 2021 Published Posts Recap

Image by StartUpStockPhotos from Pixabay

Well, I am trying something new.

Beginning with the end of the month in October 2021, I recapped the posts published in the month, with a post summary and clickable links for each in one place. This way, if you missed a post or wanted to reread one, the months’ published content is in one easy-to-find place.

During October, we looked at why providers need to market core values, moving to one view of the patient to the hospital system and vis versa and finished with removing ageism from healthcare marketing.

I’ll be honest, and I am not sure if it will be of benefit for you, but I’m giving it a try anyway. As the saying goes, “nothing ventured, nothing gained.”

Image by Peter Linforth from Pixabay.

October 5 - Why Healthcare Providers & Vendors Need to Market Core Values https://bit.ly/3DdD6Mz

In the latest Healthcare Business & Marketing Insights blog post, I explore why healthcare providers and vendors consider marketing organizational values instead of features.

#corevalues #marketing #provider #vendor #patient #hcsm #healthcaremarketing #hospital #engagement #differntiation #blog #influencer #linkedinforcreators

Bitcoin image by Petre Barlea from Pixabay

October 11 - Accepting Cryptocurrency as Payment from Patients for Provider Medical Bills https://bit.ly/2X3l2Wb

The question facing healthcare providers and their revenue cycle management companies is, how will you accept that payment if a patient wants to pay you in crypto?

The latest Healthcare Business & Marketing Insights blog explores why healthcare providers and RCM companies should get ready to accept cryptocurrency payments for medical bills.

#cryptocurrency #bitcoin #providers #rcm #medicalbills #hospitals #patients #payment #digitalcurrency #future #blog #linkedinforcreators

Connection image by Gerd Altmann from Pixabay

October 20 - One Patient to the Health System, One Health System to the Patient – Experience Matters https://bit.ly/3lXJnpL

Health systems, and hospitals, for that matter, have an experience problem. The problem, while complicated, can be summed up as the inability to present an experience to the patient that is consistent across the entire health system.

In this Healthcare Business & Marketing Insights blog post, I present two examples of why consistent patient experiences across the hospital system are mission-critical for survival.

#patientexperience #healthsysytem #process #consistency #patient #hospital #linkedinforcreators, #influencer #marketing #blog

Image by Rudy Anderson from Pixabay,

October 27 - Stop Validating Ageism & Inaccurate Age-Related Stereotypes in Your Healthcare Marketing https://bit.ly/3GrYoZb

A funny thing happens when you get older.  Brands, especially those in healthcare, suddenly decide that based solely on age, one is now in need of senior services, specialized care, and other age-based items. Agism and inaccurate stereotypes occur not only in healthcare but in many consumer brands. Based on legend, past practice, misguided beliefs, and stereotypes, ageism is harmful. Ageism harms society, the individual, and employment opportunities. 

This Healthcare Business & Marketing Insights blog post explores why using inaccurate age stenotypes in your marketing is harmful.

#agism #diversity #inclusion #marketing #healthcare #hospitals #stereotype #advertising #assumption #discrimination #blogger #linkedinforcreators

Thank you for reading Healthcare Business & marketing Insights. It’s been a long road since I started the blog in 2007. I mention this as the blog has been closing in on 1,000,000 visitors since 2007. An achievement I am pleased to announce that will occur in early 2022.

Thank you.

Michael is a healthcare business, marketing, communications strategist, and thought leader. As an internationally followed healthcare strategy blogger, his blog, Healthcare Business & Marketing Matters, is read in 52 countries and ranked No. 3 on 100 Top Healthcare Marketing Blogs & Websites to follow by Feedspot.com. Michael is a Life Fellow American College of Healthcare Executives.  For inquiries regarding strategic consulting engagements, you can email me at michael@themichaeljgroup.com. 

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